About us

How we create value

Violet is an AI development and a venture builder, dedicated to systematically producing new AI companies and products, which we help grow and succeed. We have developed and pioneered the AI space for several years, developed proven AI business models and are engaged today in six core activities.

Sourcing business opportunities

Violet has a track record to actively source successfully and scale up AI technology companies in the Nordics that have a significant growth potential. We are sector agnostic but only invest and develop business models that are possible through the use of our AI technology.


Establishing partnerships

We establish partnerships with customers who have special AI needs and give our portfolio companies the latest AI technology, AI know-how, and valuable experience from the start. Once the company is established, Violet and its partners combine their respective playbooks, developing a detailed roadmap and an organizational framework for the company.


Investing and raising capital

We have a history of providing the initial startup funding to get our portfolio companies up and running. We have leveraged our successful track record of having developed a range of AI companies and offering external AI services in order to fund our investments. Our various portfolio companies are compensated over time by either a license fee or share of savings using our AI products. We are now in the process of raising additional capital to further accelerate Violet’s growth.


Building and incentivizing our team

We take a people first approach by having one of the largest Nordic AI and for years loyal team. We also lead the recruitment effort of the CEO and other important management positions as the company develops into a real business. We believe that a company is only as good as its leadership team and that our various teams should share in the success through incentive programs.


Helping manage and exit the ventures

We take a people first approach by having one of the largest and most loyal Nordic AI teams. We also lead the recruitment effort of the CEO and other important management positions for the companies in which we invest. We believe that a company is only as good as its leadership team and that our various teams should share in the success through incentive programs.


Enabling services

We work together with our portfolio companies and partners to provide shared services, find synergies, and share learnings in our AI ecosystem. One of our biggest strengths is our ability to leverage our AI technology network and track record of several successful AI companies to learn, develop, and grow as an ecosystem of AI ventures.